In today’s rapidly evolving digital landscape, small businesses looking to scale, improve efficiencies and deliver better customer experiences need to adopt Artificial Intelligence (AI). While AI may seem complex, with the right strategy it can provide significant competitive advantages. Below is a step-by-step guide to help small businesses integrate AI into their operations effectively. StepContinue reading “Step-by-Step Guide On How A Small Business Can Adopt AI Within Marketing Processes”
Author Archives: MD
The Application Of AI Tools In Social Media Marketing
Are you using AI tools effectively in your social media marketing? Using tools like ChatGPT, Gemini, Perplexity effectively in social media marketing involves integrating them into your workflow to automate those repetitive tasks giving us more time as marketers to focus on strategic thinking and decisions…giving us superpowers! Here are some of my use casesContinue reading “The Application Of AI Tools In Social Media Marketing”
Social Media Strategy: Do You Need One As A Small Business?
We are a small business. Do we need a social media strategy? The number of times I have been asked this question at an event or a conference. And my response is always ‘Yes definitely! Social media marketing is a necessity for a business to succeed online and not an option anymore.” Here are theContinue reading “Social Media Strategy: Do You Need One As A Small Business?”
Tips For Successful PPC Campaign Management
Building and optimising PPC campaigns is integral to driving traffic and conversion growth. When building PPC campaigns, the Path of Relevance concept is a good methodology to apply:Keywords => Advertisement => Landing pageSelect keywords and ensure resonance on landing page with ad copy. Always Remember✔ As a start, get to know your product and audienceContinue reading “Tips For Successful PPC Campaign Management”
How Can Businesses Use AI In Their Marketing Strategy
In today’s fast paced and ever-evolving digital landscape, amongst all the incredible new technologies being launched artificial intelligence (AI) has been gaining ground. AI has the potential to transform the way businesses engage with its target audience, enhance customer experiences, and ultimately drive revenue growth. Since the release of ChatGPT at the end of lastContinue reading “How Can Businesses Use AI In Their Marketing Strategy”
What Should A Digital Marketing Plan Contain?
When starting to put a digital marketing plan together, knowing where to start can be the hardest part often. For the overall structure of the plan, the SOSTAC® framework developed by PR Smith, author of the Digital Marketing Excellence has been recommended as a good framework. SOSTAC® is a strategic planning process framework that givesContinue reading “What Should A Digital Marketing Plan Contain?”
Tips For Planning A Digital Marketing Campaign
The purpose of a digital marketing plan for any organisation whether big or small is to go through the process of research and defining the goals and objectives of it’s digital marketing initiatives along with targeting digital personas and choosing which channels to implement and how. Some of the key aspects of a digital marketingContinue reading “Tips For Planning A Digital Marketing Campaign”
Is Having A Digital Marketing Strategy Important: Yes or No?
It is important to make a business case to invest more in digital marketing otherwise your business wont’t be able to compete to attract new customers in the future. In order to tap into the opportunity to reach new customers, it is essential regardless of the type of business, every business should have a strategicContinue reading “Is Having A Digital Marketing Strategy Important: Yes or No?”
The 4 Pillars To Build A Resilient Ecommerce Business
A resilient ecommerce business should diversify it’s strategies and, if able, build it’s business around four key pillars. I have highlighted the top line summary from a recent webinar I attended. At the same time, there are two fundamental aspects to every growing business Depending on the growth path of a specific brand or retailer,Continue reading “The 4 Pillars To Build A Resilient Ecommerce Business”
Covid-19 Impact On Digital Advertising And Different Strategies That Can Be Implemented
Since the outbreak of the COVID-19 crisis, there has been an increase in new consumers shifting to online. The e-commerce landscape is evolving quickly and businesses need to be agile and must decide how they are going to adapt to this rapidly changing consumer behaviour. Digital marketing is a critical component to compete in theContinue reading “Covid-19 Impact On Digital Advertising And Different Strategies That Can Be Implemented”
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