Services

Marketing Strategy

I can help you develop marketing strategies that deeply understand your brand’s unique value proposition and market dynamics. My approach focuses on identifying key growth opportunities, ensuring your message resonates with your target audience. By aligning strategy with your business goals, I help you build a strong foundation for long-term success, driving sustained revenue growth and solidifying your brand’s presence in the market.

  • Analyse and evaluate your marketing and business landscape
  • Conduct a marketing audit identifying the strengths, weaknesses, opportunities and threats for your business
  • Optimise your marketing mix to improve ROI
  • Developing a commercially viable strategy & creating a strong brand positioning strategy
  • Segmentation, targeting and proposition development
  • Developing your strategic marketing plan and building marketing budget and forecast
  • Building a marketing performance framework

Marketing Planning and Management

I take a comprehensive approach to managing your marketing efforts, overseeing every aspect from initial planning to execution. By meticulously coordinating campaigns, managing timelines, and optimising budgets, I ensure that each marketing initiative is not only aligned with your overall strategy but also effectively reaches your target audience. My hands-on management approach allows you to focus on your core business, knowing that your marketing is in expert hands and consistently delivering strong, measurable results.

  • Review the marketing planning process
  • Undertake a marketing audit to identify key challenges
  • Generate growth strategies for your business
  • Customer journey mapping to understand the performance of each channel and developing a segmentation and targeting strategy
  • Review the marketing mix and select the appropriate channels for your business
  • Develop a measurement framework to assess campaign performance, measuring ROI and engagement
  • Identify marketing planning challenges and develop and action plan
  • Management of integrated, multi-channel digital marketing plan

Ecommerce Services and Conversion Rate Optimisation

I focus on optimising the entire customer journey, from attracting visitors to converting them into loyal customers. By combining data-driven insights with best practices in ecommerce and CRO, I help you achieve sustainable growth and a higher return on investment.

  • Store Audits and Optimisation: Comprehensive analysis of your online store to identify and address areas for improvement
  • Product Page Optimisation: Ensuring product pages are fully optimised for search engines and conversions, including compelling product descriptions and high-quality images
  • Conversion Funnel Analysis: Detailed assessment of your sales funnel to identify drop-off points and optimise the conversion process
  • A/B Testing: Systematic testing of different website elements (e.g., headlines, call-to-actions, layouts) to determine what drives the best results
  • Landing Page Optimisation: Creating and optimising landing pages that are designed to convert visitors into customers or leads

AI Strategy & Team Training

I can help you identify AI tools to streamline your team’s processes, enhancing decision-making and automating routine tasks. This allows you to focus on strategic growth, reducing operational costs and achieving faster, more impactful results.

  • Leveraging application of AI tools to drive growth and efficiency within your business processes and workflows.
  • Design and implement workflows to include image tools for creating compelling visuals, learning about the range of available tools and their specific applications.
  • Develop content powered by generative AI, optimising content creation for engagement and quality output.
  • Help you master prompt engineering techniques to produce highly customised and creative content, images and videos that align with your brand and specific marketing campaigns.
  • AI Training – I can also provide group virtual and online training sessions on the practical applications and hands-on workshops on the different text, image and video Gen AI tools.

Other Services

Social Media Marketing

By conducting in-depth audience analysis and competitive research, I develop a social media strategy that aligns with your broader marketing goals, whether your looking to grow your following, increase engagement or drive conversions. I craft tailored messaging and content that speaks directly to your target audience, strategically timed and placed to maximise impact. My tailored social media services will help you connect with your audience, amplify your brand, and achieve measurable results.

  • Set goals and align with your business’s digital marketing strategy
  • Research and understand your audience
  • Conduct a competitive analysis
  • Selection of social platforms relevant for your business
  • Content strategy, creation and execution plan/ content calendar
  • Developing a performance measurement framework to review results

Search Marketing – SEO and Paid Search

I provide comprehensive SEO and PPC services designed to enhance your online visibility and drive targeted traffic to your business. My SEO services focus on improving your organic search rankings through a combination of keyword research, on-page optimisation, technical SEO, and high-quality link building. By ensuring your website is search-engine friendly and aligned with user intent, I help you capture and convert more leads. For PPC, I create and manage data-driven ad campaigns to deliver precise targeting, optimise ad spend, and maximise ROI.

SEO Services

  • In-depth keyword research and analysis
  • On-page optimisations, content enhancements and technical SEO audits and improvements
  • Performance tracking and ongoing optimisation

PPC Services

  • Strategic ad campaign setup and management
  • Audience targeting and segmentation
  • Ad copy creation and A/B testing
  • Budget management and bid optimisation
  • Comprehensive reporting and performance analysis