Category Archives: Social Media

Social Media Strategy: Do You Need One As A Small Business?

We are a small business. Do we need a social media strategy? The number of times I have been asked this question at an event or a conference. And my response is always ‘Yes definitely! Social media marketing is a necessity for a business to succeed online and not an option anymore.” Here are theContinue reading “Social Media Strategy: Do You Need One As A Small Business?”

Instagram Analytics Is Key To Overall Marketing Strategy

As small businesses, we are often too focused on planning our marketing strategy based on who we think our target customer should be rather than on an understanding of who our social media audience actually is. It’s key we don’t forget to spend time understanding how our social media platforms are performing. Some questions toContinue reading “Instagram Analytics Is Key To Overall Marketing Strategy”