Category Archives: Digital Marketing

When starting to put a digital marketing plan together, knowing where to start can be the hardest part often. For the overall structure of the plan, the SOSTAC® framework developed by PR Smith, author of the Digital Marketing Excellence has been recommended as a good framework. SOSTAC® is a strategic planning process framework that givesContinue reading “What Should A Digital Marketing Plan Contain?”

The purpose of a digital marketing plan for any organisation whether big or small is to go through the process of research and defining the goals and objectives of it’s digital marketing initiatives along with targeting digital personas and choosing which channels to implement and how. Some of the key aspects of a digital marketingContinue reading “Tips For Planning A Digital Marketing Campaign”

It is important to make a business case to invest more in digital marketing otherwise your business wont’t be able to compete to attract new customers in the future. In order to tap into the opportunity to reach new customers, it is essential regardless of the type of business, every business should have a strategicContinue reading “Is Having A Digital Marketing Strategy Important: Yes or No?”

Since the outbreak of the COVID-19 crisis, there has been an increase in new consumers shifting to online. The e-commerce landscape is evolving quickly and businesses need to be agile and must decide how they are going to adapt to this rapidly changing consumer behaviour. Digital marketing is a critical component to compete in theContinue reading “Covid-19 Impact On Digital Advertising And Different Strategies That Can Be Implemented”