Author Archives: MD

Shift In Consumer Behavior During COVID-19 And How Brands Should Be Reacting

In a world of unrelenting change and unprecedented challenges, companies need to be agile and resilient. As seen recently there has been a shift in consumer behavior in the recent coronavirus pandemic and in light of this brands should be reacting. Here are how small businesses should try and adapt to these changes: Embrace theContinue reading “Shift In Consumer Behavior During COVID-19 And How Brands Should Be Reacting”

Instagram Analytics Is Key To Overall Marketing Strategy

As small businesses, we are often too focused on planning our marketing strategy based on who we think our target customer should be rather than on an understanding of who our social media audience actually is. It’s key we don’t forget to spend time understanding how our social media platforms are performing. Some questions toContinue reading “Instagram Analytics Is Key To Overall Marketing Strategy”