How Can Businesses Use AI In Their Marketing Strategy

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In today’s fast paced and ever-evolving digital landscape, amongst all the incredible new technologies being launched artificial intelligence (AI) has been gaining ground.

AI has the potential to transform the way businesses engage with its target audience, enhance customer experiences, and ultimately drive revenue growth.

Since the release of ChatGPT at the end of last year, this has led the way for a new wave of AI called generative AI and there has been a flood of new tools as other technology companies try to stay ahead of the game.

Technology and marketing have advanced significantly and AI-powered tools offer immense potential for marketers to thrive in the digital landscape.

My aim is to cover the ways businesses can incorporate Artificial Intelligence into Digital Marketing and have simplified this in the table below:

If you interested in considering AI to scale your business, feel free to get in touch and we can discuss further.

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