As small businesses, we are often too focused on planning our marketing strategy based on who we think our target customer should be rather than on an understanding of who our social media audience actually is.
It’s key we don’t forget to spend time understanding how our social media platforms are performing.
Some questions to ask ourselves:
- Who is your target audience on Instagram?
- Most companies have an ideal customer demographic who they are targeting to increase reach and engagement, however does this align with the audience who view your profile and are seeing and engaging with your posts and content?
- How long do you spend understanding how your Instagram posts and stories are working?
- As a business is your Instagram strategy one of your top priorities when deciding overall marketing strategy?
In essence, looking at you Instagram analytics will help you understand how the platform is performing and this should be part of the overall marketing strategy review and will allow you to grow your business within the social media space.
Instagram analytics can help you target the right audience, post engaging content, get more views on stories, and so much more!
Innovate Digital Solutions 